SIMPLY CHAI - the fair alternative from Germany – sustainable – fair – ecological
Simply Chai is inspired by the original Indian Masala Tea. Being an instant Chai tea it is easy to enjoy one’s perfect Chai in the office or in a cafe without having to cook spices for hours before. Because that is the way tea is made in India. Each Chai Wallah (seller) has his own recipe, uses his own spices to season “his” Chai.
As not only to Indians the „cow is sacred“, our company Simply Chai also refrains from using dairy products or other animal products. And - has any Chai Wallah ever tried to add casein or mono- and diglycerides of fatty acids to his perfect Chai? We will follow this example and exclusively use natural, untreated, fair, and biological raw materials for Simply Chai.
The fairly treated organic cane sugar of the cooperative UFRA from Brazil constitutes the basis for Simply Chai.
In 1986, the sugar refinery Sao Francisco and 38 farms in Brazil joined together in a cooperative named ”UFRA“. The cooperative’s name is derived from the Portuguese abbreviation for the sugar refinery (Usina Sao Francisco). Today, sugarcane is organically cultivated on a total of 14,000 hectares!
The employees and their families are living in houses owned by the company. All employees and their relatives obtain free medical basic care and the children free education as well as scholarships. In this way we support the social promotion,education, and training of the project.
In addition, the cane sugar used by us not only is organic but also certified as “eco-social“.